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7 Reasons why your Business needs Mobile App

  Monday, 20 of Apr , 2015     Mobile Application Development,Mobile Apps

Technology have made business levels raise high and at the same time increased the competition in the market. All businesses are adapting technology to make their business more and more viral using different means of technology like Internet and mobile devices. Here are the reasons why your business needs mobile app:

1. Create a Direct Marketing Channel
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers including special sales and promotions is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

2. Be Visible to Customers at All Times
Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon) it comes across.

3. Build Brand and Recognition
A mobile app for your business can greatly contribute to your brand awareness. This topic could be broken into two aspects, the combination of which will make your app a true winner:
a) Brand: A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
b) Recognition: The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

4. Be Visible to Customers at All Times
Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon) it comes across.

5. Improve Customer Engagement
No matter whether you are selling spa or flowers services, your customers need a way to reach you. Having a messaging feature within your app can really make a difference in the way you communicate with your customers.

6. Stand Out From the Competition
These days’ mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers.

7. Cultivate Customer Loyalty
Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers. It can be a way of staying closer to your customers, and being just a "fingertip" away at all times.

For more information please visit www.innthoughts.com or call us on 8888988882