Digital Marketing

Digital marketing

Digital marketing (also known as data-driven marketing) refers to marketing of products or services using digital channels such as Google, Social Media, Email, and their websites to connect with current and probable clients through the medium of Internet and other digital technologies.

Why digital marketing is important

Digital media is so pervasive that consumers have access to information any time and any place they want it. That days are gone where people get messages about your products or services for you and consisted of only what you wanted. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands that they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

SEO(Search Engine Optimization)


On page

• On Page SEO
• Understanding of Search Engines
• How does Search Engine work?
• What is a bot/spider?
• What is keyword and its different types
• Importance of keyword research
• What is Keyword Density
• Google Sandbox
• Understanding of Page rank
• Title Tags
• Description Tags
• Keyword Tags
• Image Optimization
• SEO Friendly Content Writing
• Generating/Uploading robots file
• Generating/Uploading Google Search Console code
• Generating/Uploading Google Analytics code
• Importance of Sitemap
• Difference between html and xml sitemap
• All Redirects: 404/301/302
• Alexa Report
• SEO Tools
• Competitor Analysis

Off page

• Back links and its importance
• Search Engine submissions
• Directory submissions
• Blog writing and submission
• Article writing and submission
• Social book-marking
• Free Classifieds
• Press Release writing and submission
• Forum Posting
• RSS Feeds

Advanced SEO

• How Algorithm works
• Search Engine's Algorithm
• Google Panda
• Google Penguin
• Google Humming Bird
• Google Phantom
• Canonical links
• HT Access
• Query Deserve Freshness

Search Engine Marketing

• Ad-Words Account Setup
• Importance of Keywords
• Types of Keywords
• keyword Strategy
• Use of Display Planner
• Use of Keyword Research tool
• Creating Campaigns
• Creating Ad Groups
• Ad writing techniques
• Guild lines for Ads
• Creating Search Ads
• Creating Display Ad
• Bidding and Budget
• Ad-Words Account Setup
• PPC Campaign
• CPC Bidding
• CPM Bidding
• Scheduling
• Contextual Targeting
• AdWords Interface Customization
• Conversion Tracking
• A/B Testing
• Multi-User Access
• Re-Marketing
• Attributions
• AdWords Editor
• Google My Client Centre
• Google AdWords API

PPC

• Introduction of ppc
• Introduction to keywords and match types
• Writing effective ad copy and ad extensions
• Campaign setting
• Conversion tracking, bidding, and reporting
• Utilizing the display networks
• Account organisation
• Understanding quality source
• Tools and other networks

SOCIAL MEDIA MARKETING

• What is Social Media?
• Why is Social Media important?
• How can Social Media help grow business?
• How to establish online identity
• Audience engagement
• When to use which Social Media platform
• Importance of Facebook
• How to use Facebook effectively?
• Develop Fan Page on Facebook
• Facebook Insights
• Facebook Reporting
• How Twitter works
• Importance of Twitter
• How to use Twitter effectively?
• Creating Twitter account
• Develop Fan Page on Twitter
• How to tweet
• Re-tweets
• Hash-tags
• Importance of LinkedIn
• How to use LinkedIn effectively?
• How to build profile on LinkedIn?
• How to build Connections
• How to participate in on-line forums, discussions and its importance
• Importance of Instagram
• How to use Instagram effectively?
• Importance of YouTube
• How to use YouTube effectively?
• How to create YouTube Channels?
• Facebook Campaign
• LinkedIn Campaign
• YouTube advertising
• Video Bidding CPV
• Importance of Google+
• How to use Google+ effectively?

EMAIL MARKETING

• Introduction to Email Marketing
• Importance of Email Marketing
• Pros and Cons of Email Marketing
• How to get Email subscribers?
• How to Escape junk folder?
• Choosing colours and fonts
• HTML and text Emails
• Drafting good Emails
• Optimizing Email campaign
• A/B Testing
• Multivariate Test
• Use of Mail Chimp
• List segmentation
• Dashboard
• Reporting
• Analysing test result

MOBILE SEARCH ENGINE

• Understanding different devices
• Essential Factors to go mobile
• Web Design for phones
• Responsive web design
• Dynamic Serving
• Separate URLs
• Blocked JavaScript
• Blocked CSS files
• Incorrect redirects
• Faulty redirects
• Unplayable contents
• Specific 404 for mobile and its importance
• Faulty cross-links
• Fast mobile pages
• Common mistakes in Mobile SEO
• Google recommendations for phone sites

COURSES DURATION

• Short certificate courses - 3 months

• Diploma courses - 6 months