As we are entering the Digital age, People are more inclined towards the usage of digital mediums and Internet usage is increasing extensively. Today, Marketing for a Brand or a business is a very critical aspect and to reach out to distinct places and many people. Digital marketing is the one of the best sources and if done in right way, a business or a brand can achieve sky limits and reach people in very less time.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective are to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive cost.
Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.
In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing and it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is the right way of marketing and which form of marketing campaigns are giving good results in real time.
Digital marketing involves a set of analytical skills and also a continuous process of marketing where in a digital marketer monitors some of the key factors like what type of product is being viewed, how often and for how long it is being viewed by the user, conversion rates, how good is the content and what needs to be changed with the content. These analytical skills help a digital marketer to promote and market the brand or product in the right way.
Many people have a misconception that Digital Marketing is very costly and small or medium level companies can’t afford it, this saying is not true. Digital marketing is affordable & beneficial to all business level right from small, medium to big and giant companies. The cost at which the digital marketing company offers you no other medium of media can offer you. Digital marketing is one of the core service offerings by Innothoughts Systems Pvt. Ltd. and it’s complementary to our Website designing & devlopment business too.
SEO is a process which helps in listing of your website on top position of Google search engine. So that when a user is searching for the requirement on Google, your website appears on top. This is done with help of increasing the ranking of a particular keyword, or increasing the volume of keywords that a site ranks for. SEO helps in increasing high traffic volume to your website with an appropriate target audience.
Paid Ads, PPC/Google Adwords is the management of paid adverts in the search results of Google. The paid ads are typically placed at the top of the 1st Google page or to the right of the ‘organic’ search results, and it can cost anything, depending on the competitiveness of the keyword you’re bidding on. Google advertising is one of the simplest & the fastest ways to generate traffic to your business website and generate decent profits from your search engine marketing campaign. Innothoughts Systems offers you an affordable cost for your Google adwords campaign increasing your ROI.
Social media management has become increasingly mature and complex over the last few years, with greater reporting tools available, and a wider range of social networks. Social Media includes Facebook, Twitter, Linked, Pinterest, youtube, etc. Just posting a tweet or post does not mean SMM but to make an effective result out of it is known as Social Media Marketing Management.
Email marketing is very necessary if you want a specific group of target people to be indulged with your business services/products. Innothoughts Systems Pvt. Ltd. have an Email database for Email Marketing, in all domains, with city wise. If you have a email database then we use your database for running your campaigns and assure you that this database will not be shared with other clients.