Digital marketing (also known as data-driven marketing) refers to marketing of products or services using digital channels such as Google, Social Media, Email, and their websites to connect with current and probable clients through the medium of Internet and other digital technologies.
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Digital media is so pervasive that consumers have access to information any time and any place they want it. That days are gone where people get messages about your products or services for you and consisted of only what you wanted. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands that they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.